Off Ramp

When somebody signs up for a product or service of yours, whether that be a simple lead magnet, we normally take them through some form of the welcome email sequence.

And most of us as marketers, that’s what we do, we think to ourselves, well hang on a minute, if I’m going to follow this snakes and ladder sequence which is “Hey, I signed up for this, this is the next logical step, this is what you need to do”.Now the Off Ramp is a footer in your email sequence that details what’s the next step, but it puts out everything quite simply.