Don't Describe a Giraffe to a Zookeeper

There’s a lot of advertising out there that you’ll see when you walk around the place where people are talking about the features and the benefits of their specific product or service and there’s not much difference between any of them. I mean, I go to the gym quite regularly and they talk about different pre-workouts and they go, well, this pre-workout has got X amount of caffeine and it’s going to keep you awake and it’s only $49 for 30 servings for a whole month. They’re talking about the difference between what’s going on between people in the world even in a gossip magazine.