The unfair advantage for business owners that want to exit the day-to-day

A 6 week implementation program for 7-figure B2B service founders who are done

being the bottleneck with 12 weeks of support so it actually sticks

WATCH THIS FIRST

This sounds like EOS / Scaling Up / Traction. How is it different?

Those are operating systems designed as universal templates. You force your business into their OS. It works in broad strokes but gets generic fast.

Step Back builds the OS around your business. Your value engines, your decision architecture, your scorecards, your rhythm - all bespoke to how your business actually runs. The structure is rigorous; the specifics are yours.

If you've tried one of those frameworks and it drifted after three months, that's typically why. Too generic to create ownership.

What am I actually paying for?

You're paying for an installed Founder Operating System: decision architecture, scorecards, weekly rhythm, CEO dashboard, and a system lock. All running without you by Week 6. Plus three months of follow-on 1:1s to keep it locked.

At $1M+ revenue, one pricing call moved off your desk per week is worth more than the weekly payment, multiple times over. That's the math case. The goal we set for ourselves is to make Step Back effectively free within the first 60 days.

How much time do I need each week?

Three hours max: one 60-minute group call, one 30-minute pod call, and roughly 90 minutes shipping the week's artefact.

That's less than the time you're currently losing to fires. And critically - this isn't extra work. It saves you and your team more time than it costs.

Is this coaching or consulting?

Both, in the right places. The frameworks, the artefacts, the templates, the scripts - those are structured, proven, and taught like a consulting engagement. The application to your specific situation - your team, your constraints, your decisions - is coached 1:1.

You're not getting a tick-box implementation. You're not getting pure Socratic questioning either. You're getting the methodology, applied to your business, with your team.

What happens after 6 weeks?

You leave with a complete operating system AND 90 days of monthly 1:1s with me to keep it locked.

From there you can run it on your own, or step into The Boardroom (the 12-month install at scale, where the operating system matures and your business becomes acquirable). I'll talk you through both options in your Week 6 1:1. No pressure either way.

What if I don't like it?

Send me an email inside the first 30 days and I'll refund you in full. No claw-back, no hard feelings. The 30-day window covers Weeks 1, 2, 3, and most of 4 - more than enough time to know if the program is for you.