Striking a Balance Between Direct Response and Branding

Whereas you’ve got the other type that is more focused on the branding, which is more like, Hey, welcome along, they don’t want to push people.

The very first step in the process is creating content that entertains, educates, that also inspires somebody to take some form of action towards their problem. It was an old thing where people just retarget you all the time when it comes to advertising, you click on an ad, and then all of a sudden you cop this flurry of ads.