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Anthony | July 27, 2022

Define Who You Want to Attract
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Just because you can attract the right people doesn't mean that you should, because if you're attracting the wrong type of customer to your product or service, even though

Anthony | July 14, 2022

Failure Orientation is when People are Controlled by External Circumstances
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The question is, why do so many small businesses fail when Bunnings comes to their area? So the four possible answers are as to why small businesses fail when a bunning

Anthony | July 13, 2022

A Strong Message your Market will Respond To
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The worst time to advertise is when you're getting emails saying that "Hey, look, I can run your Facebook ads for $1,000 a month" as an example. The real reason you want to

Anthony | July 1, 2022

Message to Market Match
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What most people do when they're entering into a niche, is they attempt to go the other way around, meaning that they want to understand, what am I going to sell? So many