Connecting With Your Ideal Customer

Now, what I’m going to demonstrate to you here is when you’re understanding who your ideal prospect is, you need to get into their mind and understand what their fears and frustrations are and their wants and aspirations.

So firstly, let’s just understand where an ideal prospect is coming into your business. And if you look at that ideal prospect, you want to talk their language. And having leads come into your business is quite a tricky thing unless you understand how to talk to them.