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What You'll Learn:

Use your customer avatar to drive your content marketing, SEO, Paid Traffic, Brand Positioning and Copywriting (the Customer Avatar is the Swiss Army Knife of marketing tools)
Get crystal celar on the 6 characteristics you'll need to determine why your customer will buy (and why they won't)...
Employ the "But no one else would" hack to determine your ideal customer's "hang outs" so you can reach them with your marketing...
Bring your ideal customer to life so you can tailor your marketing to address their goals, challenges and objections to the sale.

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