6 Tips to Build a Personal Brand

If a brand wants representation from an influencer, who are they more likely to choose; the person who has a huge following but no clear, defined image,

Marketing on TikTok Versus Instagram

Generation Z insists on brand authenticity, more grounded, relatable influencers, which means brands have had to start getting creative when it comes to marketing to the younger demographic through digital

Marketing that Works in 2021

Inbound marketing helps attract potential customers to your business through directing content that addresses their problems known as “pain points”. An inbound marketing

The Ultimate Steps to Build Your Authority

Why should I listen to you To be credible, people must see you as an authority, but how often do you feel you deserve that influence? Being seen as an authority is about your