One of the critical things that we've just been looking at is the use of ads for attraction to our programs. The second thing, let's talk about is the retention of customers. So, for

I'm not saying that the standard headlines, and I'll just read you a couple of what I was going to do here as to how to write a headline readers are compelled to click. Promised

Anything that you can do that's going to talk about getting outside, whether it be if you run a business which is mowing lawns, for example, you want to start talking to people

If you're a restaurant you could have over a Christmas period, you could have your chef create a recipe list like the best recipes leading into Christmas or how to cook a roast on

Whereas you've got the other type that is more focused on the branding, which is more like, Hey, welcome along, they don't want to push people. The very first step in the process

The first email that you shouldn't be sending is one where it's just a response that says, “Thanks For Your Submission.” The other email you shouldn't send is "Do you know

Now, what generally happens is when you're searching for something, you come across a website that has an opt-in to get a small report. So I'll use the example of biting your