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Setup a Facebook Group to Engage Your Audience

Anthony | January 17, 2021


Facebook groups are one of the most powerful ways to engage your audience and help you create raving fans that will help you promote your products and services.

Follow the steps in this post to start getting more prospects and sales from Facebook Groups.  You’ll be glad you did because this will transform your business and boost engagement in amazing ways.

Facebook groups give you the platform to:

  • Create a community, produce and publish content regularly to engage the community
  • Facebook Groups also give you the ability to sell your products and services to an audience who supports you and will readily buy from you
  • Create courses and put them into private Facebook groups so that you don’t have to struggle with tech or adding the material to a paid membership platform

Keep in mind that there are several types of groups, such as open, closed, and secret. Each kind of group has a different level of privacy.

Follow these steps to set up your Facebook Group for your coaching, online course, or one on one consulting business

Step 1: Define Your Group Niche

If you’ve already identified an ideal group or your target audience, this part will be easy. If you aren’t sure who your target audience is and what sort of problems they have, you’ll need to make sure you do that first.

Example: you sell Dog Toys

A general dog lover’s group is a great example. First, name the group something that makes it simple and easy for your audience to recognize the group for its purpose. You might call it Dog Lovers Central

Example: you sell Work From Home Courses for Dads

A group made for dads wanting to work from home will love having a group tailored for them that they can trust for providing good information. You can call it Dads Who Want to Work from Home you’ll obviously want to make the group stand out so try to make the name unique and related to your brand or website name. Once you choose the right name and what the focus of the group is, you can start building your Facebook group membership.

The most effective groups are moderated well by you or by someone you nominate as an admin.

Step 2: Create a Page for Your Group

In addition to your Facebook Group, you should also create a Business Page for the group, so you can link the two to each other. Match the branding of course, and connect the two.

Remember Groups, Pages, and Profiles are different. Profiles are for individual people, Pages are for businesses and Groups are for interests and can be personal or business.

The last thing you don’t want to do is to confuse people, so the Group and the Page should each have covers that clearly set them apart.

After creating a page, you’ll use it to post info about the group, adding teasers and other information to encourage your Facebook audience to join your mailing list and the group.

Step 3: Grow Your Facebook Group

When it comes to growing your Facebook Group you have many options, however, depending on your niche and the purpose of your group, some methods may produce better results than others.

Facebook allows you to run ads on a Facebook Page, not a Group. You can run different types of ads to get more likes, boost one of your posts, invite people to your group.

Also, if you already have an email list make sure to invite them to your page and group.  And anytime you write a blog post you should also share it.

Step 4: Post content and updates to the group often

You can schedule posts to appear on your Page in advance. Create a structured approach for example create a post that connects to your audience, a post about your character, a project you are working on – you want o give people an insight to who you are and what you’re doing to engage them.

Facebook allows you to run ads on a Facebook Page, not a Group. You can run different types of ads to get more likes, boost one of your posts, invite people to your group.

Once your group has grown to about 500 members you’ll notice it starts to grow effortlessly. If you have been engaging with your members and continue to do so on a daily basis, you will have a group of people who will want to be first to take you up on any of your offers or recommendations.


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About the Author


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