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Instagram growth strategies to build your brand

Anthony | March 17, 2021


For this post, we’ll go over organic Instagram growth strategies however it’s recommended you support these strategies with ads if you have the budget.

What defines Instagram growth?

For many business coaches, it’s the number of followers you have however to get new followers, you have to have a combination of increased engagement, brand exposure and content that’s compelling.  Why else would anyone follow you?

WARNING: Services that tout growth through purchased likes and followers are against Instagram’s service policies. These fake engagements actually harm your account and can get your account banned.

Learn more about your fan breakdown by age, gender and location to make sure your content is resonating.

Be Consistent

Get the basics down first.

Take a look at your posting schedule, posting frequency, and content quality. What are you doing well and what are your areas of improvement?

Posting on a consistent basis sets the expectation for your followers to look forward to the next post. Larger brands will post multiple times a day while small businesses may only post a few times a week.  Commit to a consistent schedule.

Consistency in content quality is important. There’s more noise on Instagram feeds these days and you need to stand out.  Stock photos won’t help grow Instagram followers as much as creating your own interesting content.

Content Production

Engagement now includes metrics such as Story replies, views of IGTV episodes, and Story mentions. And more content types mean there are more opportunities to increase your engagement rates and your organic Instagram growth.

If you’ve only done in-feed posts or tried out Stories sporadically, we recommend committing to a few Stories a week to establish consistency and plan content for it. With a variety of ways to use Stories as a method to grow Instagram followers, it’s an opportunity to see what resonates with your audience.

Content quality and posting consistently is important for account growth. Spend time learning how to take better photos and videos to help.

Promotions & contests

People love free or discounted things. But what marketers post is not always what consumers want. This mismatch means that there are missed opportunities for marketers in creating social content.

To grow your following and increase your brand presence on Instagram, run contests and promotions.  Make a requirement for the giveaway a follow for your brand.  If you’re consistent in your giveaways, such as monthly or quarterly, your followers will be more likely to stick around and look forward to the next one.

Promote cross-platform

Don’t silo yourself to Instagram only.  While you should target friends of current followers, there are other audiences to tap into.

How often do you talk about your Instagram account on your other social media platforms? Many people have multiple social accounts, and different platforms all have unique strengths, so consider offering a different type of content on Instagram than on Facebook, and direct followers on other social channels to your Instagram profile for exclusive offers or content.

You can also use another visual-heavy platform like Pinterest to extend the reach of Instagram content that might otherwise have a short lifespan on the platform’s highly active feed.

Share the wealth with influencers

Micro-influencers are those that have smaller followers but often a more engaged audience. These influencers have niches and are willing to work with brands that line up with their values.

Working with influencers establishes trust in your company. As they talk and post about your brand to their followers, your account will organically grow with them.

Engagement time

The most tried-and-proven method of growing your Instagram organically is to actively engage on your account. That means taking the time to leave comments on followers’ posts, answering questions, and reposting user-generated content.

Creating conversations and small chat groups to connect followers with each other is a part of building up your Instagram community. If you’re able to provide your followers with more than contests and company announcements, then you’re more likely to gain a loyal following that extends beyond social media.

To put this into action, there are several behaviors you can test out, including liking or responding to a customer and showcasing the brand’s personality through content.

Increasing your engagement time is a long-term strategy that will help grow your account over time.


P.S. Whenever you’re ready… here are 4 ways I can help you and your coaching business right now:

  1. Join our FREE Facebook™ group, the Scalable Business Dojo, and connect with coaches who are growing too – it’s our Facebook™ community where the sharpest business coaches on the planet learn to get more money, deliver more impact, and get more freedom, CLICK HERE and join now!
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  3. Chat with me in messenger – we’ll talk about where you’re at and where you want to be.  And together we can look at what your next steps are to move the needle in your business.  CLICK HERE to chat with me in messenger
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About the Author


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