How to Get People to Feel Excited When They Consume Your Content
The way to get your audience interested is by making your introduction intriguing. The best way to do that is by using attention-grabbing hooks.
What is a hook?
A hook is a sentence or two that draw people into reading or watching your content. The purpose of the hook is to spark a person’s curiosity.
If you write content hooks that make consumers curious, you’ve taken the first step towards making them fall in love with your content.
7 Types of Content Hooks
Here are 7 Content hooks that make your content consumers want to find out more
- Interesting Question
- Strong Statement/Declaration
- Metaphor/ Simile
- Story Hook
An interesting question hook is when you ask a question that relates to your content. And the only way a person can know the answer to that question is by consuming your content.
People are generally inquisitive. When we hear or read a question we want to know the answer. If we don’t have an answer then we need to find out. So, when you start your content with an interesting question, this signals to your consumers that if they keep reading you’ll give them the answer.
Here’s an example of an interesting question hook.
What is the difference between successful entrepreneurs and unsuccessful entrepreneurs?
The goal of this hook is to make you want to learn what entrepreneurs who succeed do, and what are entrepreneurs who don’t succeed are doing wrong.
Facts and statistics hook your consumer because they give real information about a topic. You can impress your reader with your knowledge and evidence from the very beginning of your content. But, you need to include facts that are accurate, interesting, and reliable.
Evaluate your information and make sure it comes from a credible source.
Here’s an example of a factual hook.
Almost two-thirds of Australian adults at some point in their life will know someone with cancer.
4. Metaphor / Simile
The metaphor/simile hook engages your consumers because it makes them think about a topic in a different way. Your audience wonders what you mean and how you compare a topic to something that seems unconnected.
A metaphor is a figure of speech that directly compares one thing to another, but these two things seem unrelated. An example of a metaphor is:
Her boyfriend is a donkey.
The boyfriend is not really a donkey, but he behaves like one.
A simile is like a metaphor.
Both compare two unrelated things to each other, but a simile uses the words like or as to connect them. A simile is less strong than a comparison in a metaphor. For example, Writing content is like running a marathon when it’s 40 degrees.
If your content topic is on business blogging you could write the metaphor hook:
A business blog is a magnet pulling clients to your product.
Or the simile hook:
A business blog is like a magnet that pulls clients to your product.
This is a hook where a vivid description of a scene draws your readers into your content.
A good description hook will make your reader want to know what comes next in your writing. You can use a description hook with any type of content.
But, like the story hook ask yourself, “Will this description hook be acceptable in this course?” Here’s an example of a description hook:
The dog howled in pain and limped along the side of the road. His leg was cut and blood streamed down his leg.
Doesn’t this scene make you curious about what will happen to the dog?
This is a hook where you begin your content with a quotation. You can quote anyone if it connects to what you’re writing about.
If you create content on the topic of education you could begin with: Nelson Mandela said, “Education is the most powerful weapon you can use to change the world.”
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