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How to Create Products Fast with the Escape and Arrival Framework

Anthony | January 16, 2021

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Create Online Course Content Fast With Problem to Promise Framework

Have you ever felt that high that comes from completing some big task?

Product creation is one of those high leverage activities that cause major breakthroughs for someone’s business because it allows you, as an expert, to create leverage and it’s very hard to do.

It can take time to take what you know and turn it into a valuable product and provide your clients with a transformation worth paying for.

How do you start? Where do you start? What lessons should I teach? What order should I teach them in?

How To Come Up With Targeted Product That Attracts Quality Prospects?

When we build our products we are helping people escape their problems, which is somewhere they do not want to be, and we are helping them get to your promise.

This is called the Problem and Promise Framework.

Let’s walk through an example so that we can come up with super-targeted subject-ideas that will attract the perfect ideal clients.

Where to start

Start by writing down the solution to the problem that your product or service solves for your perfect ideal client.

The starting point is where the prospect wants to escape from (the problem) and the promise is where he wants to arrive to (the solution).

The next step is to identify each step that your prospect must go through in order to arrive at your promise.

An Example

Let’s say that you have identified that your perfect ideal prospect is struggling to set up a new website.

Normally your prospects want to escape from the problem of not having a website to establishing their new website.

So we want to break down, what we call, each milestone:

We write down each milestone. From finding a domain to creating a homepage.

Action Step

Pull out a piece of paper and draw a horizontal line across the page.  At the left end of the line put a sad smiley face and to the right end of line put a smiley face.

Now fill in all the milestones that your prospect needs to complete.  Congratulations, you now have the core milestones that a prospect has to go through in order to arrive at your promise.

Next Step

The next step is to choose 3 or even more milestones that we know, without a doubt, you’re the best at.

These are your Core Pillars and your content will revolve around these 3 subjects.  So let’s say our Core Pillars are Find Domain, Buy Domain, and Choose Hosting.

We choose the 3 pillars that we know we’re the best at.

We can now create another Problem to Promise Framework for each Core Pillar and again break these down into milestones.

Repeat the Action Step

Pull out a piece of paper and draw a horizontal line across the page.  At the left end of the line put a sad smiley face and to the right end of line put a smiley face.

Now fill in all the milestones that your prospect needs to complete.  Congratulations, you now have the micro core milestones that a prospect has to go through in order to arrive at your promise. One for “Finding Domains”, one for “Buying Domains” and one more for “Choosing Hosting”.

And then continue breaking down each Milestone into more micro-milestones.

Take Finding Domains and break that down into smaller milestones… Now take a look at how many subjects you have to start creating content using just one simple framework.

And not just any subjects… This is a simple and easy way to come up with super-targeted content that attracts your perfect ideal clients for your business.  This content can be used for the course, marketing the course, creating blog posts etc.

The only way to create a successful online business is by providing real value to your prospects.

And now you have the perfect strategy to come up with lots of product and content ideas.

 

P.S. Whenever you’re ready… here are 4 ways I can help you and your coaching business right now:

  1. Join our FREE Facebook™ group, the Scalable Business Dojo, and connect with coaches who are growing too – it’s our Facebook™ community where the sharpest business coaches on the planet learn to get more money, deliver more impact, and get more freedom, CLICK HERE and join now!
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  3. Chat with me in messenger – we’ll talk about where you’re at and where you want to be.  And together we can look at what your next steps are to move the needle in your business.  CLICK HERE to chat with me in messenger
  4. Schedule a FREE 15-minute Game Plan Call with me we’ll map out a personalized plan of your next steps to grow your coaching business.  Please leave your credit card at home too – there’s no pitch on this call.  Just great conversation with an expert to help you figure out what’s next for you in your business. CLICK HERE to book a call now!

 

About the Author

Anthony

How would you like to attract more leads, convert these leads into paying clients and deliver more value to these clients? Join a team of like-minded entrepreneurs who are generating more money, delivering meaning and have more freedom to live the lifestyle they choose