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How to Create a Minimum Viable Product for Your Coaching Course

Anthony | January 23, 2021


Create a “Minimum Viable Course”

A concept that has been popularized by entrepreneur Eric Ries in his book Lean Startup is the concept of a Minimum Viable Product (MVP).

What is a Minimum Viable Product (MVP)?

A Minimum Viable Product is a prototype that includes the minimum features that you launch to a limited set of clients to get feedback.

This concept of an MVP to the creation of an online coaching course, service, or digital product that is released for a limited time, can help you pivot quickly based on feedback, improve and optimize your final product.

Here’s some advantages of using a Minimum Viable Product:

There’s no need to struggle with technology, you can leverage Facebook groups to deliver, for example, a case study group.

You can work closely with a small group of people to get their feedback quickly so you can pivot and answer questions with additional content that solves their problems

You can test demand for your course and if it’s accepted

Working closely with your clients will give you insights into what to add or remove from the final product. The result, a greater chance of success.

You can collect testimonials from this group of clients that can be used to market your final product.

Done is better than perfect.

Create your MVP as quickly as possible so you can publish it and get real feedback from real clients. Based on their feedback you can remove training, answer questions, add training, and make amendments to make it better.

Common mistakes to avoid

Don’t be a perfectionist because the world doesn’t wait for perfection. Get it done, get it out, and get it sold.

Trying to teach everything that you know about your topic in a single course. You absolutely should not overwhelm your students by brain dumping everything that you know about your topic into your course. Your course should be as short as possible without sacrificing the key concepts in your training.

Your online course is the shortcut

The purpose of your course is to teach your client how to escape from their problem so that they can arrive at a solution, preferably your solution, and as efficiently as possible.

It’s the shortcut.

How to create an MVP for your coaching course.

Decide what to teach

The first step is to decide what you will teach. What topic do you want to become known for? What topic are you an expert to teach to others?

To be an expert at something, you just have to know more about your topic than the person you are teaching. That’s it. To that person, you’re an expert. Don’t overthink this.

Choose the topic you want to teach

Between the combination of your life experience and your professional experience, there are likely several topics that you know enough about to create a course on.

To help narrow down a specific course topic, complete the following exercise:

1. Pull out a piece of paper, draw 2 vertical lines to create 3 columns. Label the first column Passions & Interests. Label the second column Skills. Label the third column Experience & Achievements.

Next, start adding as many things as you can think of to each column (aim for at least 10 to 15 per column).

Once you’ve done this, review and identify the top 2-3 topics where your passions/interests, your skills, and your experience/achievements intersect.

Identify your target market 

Once you’ve identified a specific topic to teach, the next step is to identify your target market that is interested in that topic.

Do not fall into the trap of thinking that your topic will appeal to everyone. If you try to create a course that appeals to everyone, it will likely appeal to no one.

Validate the market demand

As a course creator it’s terrible when you sepnd weeks or even months (years in some cases), creating  a coaching course about a topic that you figure out that there’s no demand for.

It’s a lot more efficient to validate demand for your course leevraging the concept of an MVP upfront before you invest time, effort and money creating a course.

Here’s two ways you can validate the demand for your coaching course:

Research your competition

See if you can find other people or companies that are selling courses and other forms of training about your topic (or a similar one), or who serve your target audience.

Other online courses

Popular blogs and forums

In-person seminars, conferences, workshops

Coaches and consultants

If you can’t find anyone that is profitably teaching your topic to others, that is a red flag that there isn’t enough market demand for that topic to justify creating an online course (or building a business).

Competition is proof of market demand.

A good way to gauge demand for your topic is to use Google’s Keyword Planner to see how many people are searching for your topic per month. The higher the search volume, the higher the demand.

Ask your target market what they want to learn

Here are a few ways you can ask your audience what they want to learn:

Ask your list of email subscribers

Ask your fans/followers on social media

Ask your past and/or existing clients

With each of these options, you can send people a link to a survey, ask them open-ended questions directly, or ask them to have a quick call with you. Ryan Levesque has a course “Ask” that gives a deep dive into the process of surveys.

Create a “Minimum Viable Course”

Applying the concept of an MVP, as we described at the beginning of this post, to creating a coaching course, means that you should not try to create the perfect course the first time. Instead, create a Minimum Viable Course (MVC).

Launch to what we call a “Case Study” group first

Do not launch the first version of your course (your MVC) to your entire audience.

Instead, promote your Case Study course to a small segment of your audience at a lower price than what you eventually want to charge for your final product. If you do promote your course to your entire audience, consider imposing a limit on the number of students that can enroll in it. Once you hit your goal, you temporarily close enrollment for your course.


The Minimum Viable Product MVP strategy outlined in this article is part of the “Get Clients Challenge”.

You will learn how to create a Case Study group with a Minimum Viable Product MVP.

If you would like to learn how you can create a Minimum Viable Product for a Case Study group then look to join the “Get Clients Challenge™”. CLICK HERE TO LEARN MORE


P.S. Whenever you’re ready… here are 4 ways I can help you and your coaching business right now:

  1. Join our FREE Facebook™ group, the Scalable Business Dojo, and connect with coaches who are growing too – it’s our Facebook™ community where the sharpest business coaches on the planet learn to get more money, deliver more impact, and get more freedom, CLICK HERE and join now!
  2. Join the, Get Clients Challenge™, and become a successful case study – the outcome of the Get Clients Challenge™ is simple: To get you, clients.  I’m aiming to get you at least an extra $10-$15k per month, so we’ll give you everything we need to make that happen, and nothing you don;t.  Here’s the best part, there are no ads to run, no funnels to launch, and no tech to struggle with.  We’re going to solve the 3 biggest problems that stop coaches from launching and growing their businesses.  Delivery Angst, Lack of Leads, and Sales Anxiety.  CLICK HERE to learn more now!
  3. Chat with me in messenger – we’ll talk about where you’re at and where you want to be.  And together we can look at what your next steps are to move the needle in your business.  CLICK HERE to chat with me in messenger
  4. Schedule a FREE 15-minute Game Plan Call with me we’ll map out a personalized plan of your next steps to grow your coaching business.  Please leave your credit card at home too – there’s no pitch on this call.  Just great conversation with an expert to help you figure out what’s next for you in your business. CLICK HERE to book a call now!

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