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How to Build a Brand When You Start Your Business

Anthony | February 27, 2021


The most important piece of your business is branding. A good brand can sell anything, so it’s important that you create one that’s memorable.

Branding is not just about how your business looks It’s

  • how you interact with employees and clients.
  • your values and your business model.

Essentially it’s everything that you do.  How you can build a brand for your new business.

Make It Consistent

The best brands are easily translated into different formats and different mediums whilst still being recognizable.

When you’re first starting out, you need to make a big, bold statement, and it’s difficult to make a positive statement if your brand is not consistent.

Create a style guide or brand manifesto that defines what you do and how you do it that includes:

  • Language
  • tone
  • color

These guidelines will help inform your branding, as well as keeping everyone on your team consistent in their output.

Create a Logo

Your logo will be the “face” of your brand for years to come, so take the time to get it right. If you’re not confident designing something yourself, hire a designer to do all the hard work for you.

As for the logo itself, you may opt for a text-based logo, or simply just an image. If you choose a text-based logo, think about purchasing a unique font that you can use across your brand.

A simple and effective branding strategy that conveys multiple messages at once.

Make choices that reflect your brand and show who you are.

Go Above and Beyond

The best brands do their best to be the best. If you’re a company specializing in business coaching, you need to do your best to make sure you’re good at business coaching and you are up to date with all the local events.

If you run a food-related business, try to hire people who are passionate about food, and reward them from time to time with little treats.

Sometimes being the best brand isn’t all about costs and profits; it’s about reflecting who you want to be seen as in all aspects.

Know Your Customer

Knowing your customer means knowing how to approach them, which involves market research.

Focus on your competitors and see who their customers are. Find them on social media and see how they interact with their audience.

What tone of voice do they use?

What sort of vocabulary?

Seeing how your competitors and their customers engage with each other can give you an insight into how you should position your brand too.

Many businesses see this as being a copy cat it’s not!

Learning from others, avoiding their mistakes, and doing what they do better is a good way to get ahead in business.

Stop yourself from copying the big brands though. Instead, look at independent businesses to see how they operate, then use similar techniques to define your own unique selling proposition (USP).

A good place to start is the search engine results for your main search term and longtail keywords.

If you were selling coffee online, you’d be searching for things like “coffee subscription boxes”, “buy coffee online”, “organic coffee brands”, etc.

A quick analysis would show you the core brand messaging of your niche. Make a note of the common words and value propositions that crop up:

  • Fast delivery
  • A wide selection of coffee
  • Organic hand-picked coffee

A good strategy is to spy on small brands for sale. These are small sites that have built a solid business from the ground up, so they truly know their customers and their messaging is likely to be fresh. See what they do right then do it ten times better yourself!

Keep Testing

Speak to customers, run surveys, spend time on social media, and have regular updates with teams, stakeholders, and consultants to ensure you’re still on the right track.

Setting up a brand monitoring service is a must-have as it allows you to track brand conversations in real-time.

Spend time to create a solid brand that customers will lock into, and you’ll have a good foundation to launch your business.


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About the Author


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